I find it odd that I've seen more TV promotions for the King Kong video game (excuse me, for Peter Jackson's King Kong: The Official Game of the Movie) than for King Kong the movie. Maybe they haven't completely switched on the promotional campaign yet, and granted that a commercial for the game counts as a commercial for the movie, but with a budget of two-hundred million plus dollars I'd expect a crazy media blitz. On the other hand, perhaps movie studios learned a lesson from Godzilla, which had an inordinately expansive promotional campaign that seemed to backfire. That is, in addition to the film not being any good, people seemed to be put off by the whole, you know, vibe. I guess? Media prognostication! (Also: the much toned-down campaign for Attack of the Clones.)

The real money will probably be in next year's Peter Jackson's King Kong: King Kong 2: Revenge of the Death Spiders: The Official Sequel to the Bestselling Official Game of the Movie.